The U.S. Virgin Islands Division of Tourism has introduced a particular emblem for the island of St. Croix.
Dubbed “St. Croix: a vibe like no different”, the brand new emblem for “The Giant Island” used to be introduced closing week at a Crucian press breakfast on the Caribbean Resort and Tourism Affiliation’s Caribbean Commute Market in Nassau, Bahamas. Saying the brand new branding pictured above are from left: Ian Turnbull, Director of the Department of Gala’s; Commissioner of Tourism Joseph Boschulte; and Alani Henneman-Todman, the Division of Tourism’s Director of Communications.
“We imagine that St. Croix goes to be the large new enchantment for tourism within the Caribbean,” mentioned United States Virgin Islands Commissioner of Tourism Joseph Boschulte, who mentioned the folk, delicacies, historical past and tradition of the vacation spot, coupled with its laid-back vibe, will assist place St. Croix as a “go-to” Caribbean vacation spot all the way through a brand new advertising and marketing marketing campaign.
The Commissioner defined that the promoting marketing campaign is designed to reinforce call for for the island and lines a number of influential personalities from the St. Croix group as the principle voices. One in every of them, gifted Crucian chef Lamar Bough, used to be available on the release the place he served the media scrumptious breakfast choices, together with saltfish gundy; Virgin Islands benye; chicharrones with pickled onions; and tomato, cucumber and avocado salad.
“Throughout the eyes, artwork and experience of Crucians we will be able to provide the breadth and intensity of studies the island has to provide. Thru cooks, mixologists, musicians, excursion guides, artisans and different execs we can discover the Crucian vibe,” the Commissioner defined, including “I’m excited to roll out our business plan to place St. Croix as a vacation spot with its personal id and one whose tourism doable is countless.”
The Division introduced the marketing campaign with a focal point on virtual and social media, together with Spotify and Pandora, in addition to Fb, Instagram and Twitter. Print and broadcast will release in overdue February and early March, respectively.
St. Thomas and St. John will proceed to be promoted below the overarching United States Virgin Islands banner.
Commissioner Boschulte reported that at the heels of a a hit 2019/2020 Crucian Christmas Pageant, which attracted guests from all over the world, the island of St. Croix is poised for a robust tourism efficiency this 12 months.
He reported that 2019 noticed an build up of seven.nine p.c in customer arrivals through air to St. Croix over 2018, and he’s constructive that with refreshed lodging coming again on-line within the months forward, the island would see extra sure tendencies in 2020.
“With Divi Carina Bay Lodge & On line casino reopening, the Renaissance St. Croix Carambola Seashore Lodge & Spa present process a significant refurbishment, the continuing expansion of the sharing financial system, and the oil refinery getting ready to ship gasoline provides this 12 months, St. Croix will certainly be a most popular vacation spot at the radars of recreational and industry vacationers,” mentioned Commissioner Boschulte.
“After the hurricanes of 2017, impacted islands noticed primary dips in arrivals with decreased lodging stock. Alternatively, two years later, airline capability on St. Croix is in fact forward of pre-storm ranges; with endured arduous paintings and center of attention, we predict that development to proceed,” the Commissioner asserted.
This summer time, St. Croix will welcome a 3rd American Airways day by day flight from Miami between June 4, 2020, and August 17, 2020. The service additionally just lately prolonged Charlotte-St. Croix flights from Saturday-only to day by day all over the height Christmas length.
Vacationers to St. Croix can stay up for upcoming occasions such because the Agriculture and Meals Truthful (February); the St. Patrick’s Day Parade (March); and Style of St. Croix and the St. Croix Meals & Wine Enjoy, either one of which take place in April.